Privacy Policy

Effective Date: February 16th, 2026
Last Updated: February 16th, 2026

The Fight Brand (“we,” “our,” or “us”) is a brand owned and operated by Apex Media Ventures LLC, a Nevada limited liability company. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase products, subscribe to our content, or otherwise engage with us. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect personal information when you purchase merchandise, subscribe to our newsletter, enter promotions or giveaways, contact us, or apply for partnerships or sponsorships. This information may include your name, email address, shipping and billing address, phone number, payment information processed through secure third-party providers, and social media handles if voluntarily submitted.

We may also automatically collect non-personal information such as your IP address, browser type, device information, pages visited, time spent on the website, and referring websites. This information helps us improve website performance and user experience.

2. How We Use Your Information

We use collected information to process orders, deliver merchandise, provide customer service, send order confirmations and updates, send marketing emails if you opt in, run promotions and giveaways, improve website performance, analyze engagement, protect against fraud, and comply with legal obligations.

We do not sell your personal information.

3. Payment Processing

All payments are processed through secure third-party providers such as Shopify Payments, Stripe, PayPal, or other PCI-compliant processors. We do not store full credit card details on our servers.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to remember user preferences, improve site performance, analyze traffic, and deliver targeted advertising. You may disable cookies in your browser settings; however, some site functionality may be limited.

We may use tools such as Google Analytics, Meta Pixel, Shopify analytics, and email marketing tracking tools.

5. Email Marketing

If you subscribe to our newsletter or promotional communications, you may receive emails regarding merchandise releases, athlete collaborations, events, and brand updates. You may unsubscribe at any time by clicking the unsubscribe link in our emails. We comply with the CAN-SPAM Act.

6. Third-Party Services

We may share information with trusted third-party providers strictly for business operations, including payment processors, shipping carriers, email marketing platforms, analytics providers, and advertising platforms. These parties are required to safeguard your information and use it only for authorized purposes.

7. Athlete Collaborations and Media Content

The Fight Brand produces and promotes combat sports content and athlete collaborations. If you voluntarily submit photos, videos, testimonials, or social media tags, you grant us permission to use such content for marketing and promotional purposes unless otherwise agreed in writing.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no online transmission or storage system can be guaranteed to be 100 percent secure.

9. Children’s Privacy

Our website is not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will delete it.

10. Nevada Privacy Right

As Apex Media Ventures LLC is a Nevada company, Nevada residents may request information regarding the sale of certain personal data. We do not sell personal information as defined under Nevada law.

11. California Privacy Rights (CCPA)

If you are a California resident, you may request disclosure of personal information collected, request deletion of personal information, and request information regarding how your data is used. We will verify your identity before processing such requests.

To submit a request, contact: contact@apexmediaventures.com

12. Data Retention

We retain personal information only as long as necessary to fulfill orders, comply with tax and legal requirements, maintain business records, and resolve disputes.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised Last Updated date. Continued use of the website after changes indicates acceptance of the updated policy.

14. Contact Information

The Fight Brand
A DBA of Apex Media Ventures LLC
Las Vegas, Nevada
United States

Email: contact@thefightbrand.com
Website: www.thefightbrand.com